21/11/2007
Kwik-Fit Insurance
To meet the challenge from Kwik-Fit Insurance, to communicate the range of
their online insurance products and services more effectively and increase
cross-sales of products, we began by making the user journey easier and the
application process more intuitive.
We gave the brand a distinctive attitude and tone-of-voice, by building on
the idea of 'Get it together at Kwik-Fit'. The line summed up the fact that
you could get everything you needed at Kwik-Fit - the best deals, the most
relevant extras, and the support you need to sort it all out quickly and
easily.
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