Bright Grey demands more Space

Bright Grey, the protection provider and a subsidiary of Royal London, has asked Space to develop a positioning and integrated on- and off-line campaign targeting intermediaries. Now an established player in the market, Bright Grey is keen to promote its distinctive approach to protection and the functionality and support the organisation offers advisers via its Extranet - designed and developed by Space.

Andrew Croasdale, Account Director, says the campaign - with the positioning line 'Bright advisers demand more' - "Directly addresses some of the preconceptions financial advisers have about protection providers in general, promoting the solutions Bright Grey has put in place to support advisers." Jacqui Alexander, Communications Manager at Bright Grey continues, "The guys at Space have really got under the skin of Bright Grey as a brand, drawing on what's distinctive about us and combining this with their knowledge of how intermediaries operate to produce what we feel will be a very effective campaign."


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