Our thoughts on...

App to the future – the numbers speak

Mobile phone applications (Apps) are not just about games like Angry Birds, or for kids to find out the latest Justin Beiber news. Used correctly they have already become a serious marketing and communications tool for financial companies. Here are just a few stats to underline how much this is the case:   90% of […]

There’s an App for that. (Or if not there soon will be!)

It’s an abbreviation that may grate with some, but Apps (applications!) for smart phones and particularly for iPhones, are becoming a key marketing tool. The only thing the jury seems to still be out on is whether it’s App with a capital A or app in the lower case. In our case we’ll dignify it […]

Branding – doing what it says on the tin

John Lappin interviews Plan Money director Peter Chadborn on the rebrand and redesign of his IFA business and website. JL: What is the thinking behind the rebrand and redesign? PC: “The bottom line is we needed to be able to engage with potential clients more effectively before they got to meet us. Traditionally a client […]