We created a brand visual language full of charm, where simple characters were used to bring the benefits of life cover to life and clearly explain the decisions that need to be made.

We also designed and built a quick quote interface that enabled users to slide to their desired amount of cover and receive an estimated monthly premium in real time.

The whole experience is designed to support the brand positioning of ‘Life cover. Simply done.’

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Stonehage Fleming

The valuation problem.


The bringing advice to life problem.