Capita Asset Services Business solutions directory

Capita Asset Services

The Challenge

Capita Asset Services offer the complete range of solutions needed by companies throughout the business lifecycle. Supplied by over 30 divisions, Capita wanted a microsite that would showcase them all in an interesting way. Whilst also providing a platform for cross-selling related services within each division as well as across the whole range. And to be able to add solutions to the microsite as their business offer expands.

The Approach

Our first step was to produce a number of creative concepts that solve the problem. Capita chose a concept based on a periodic table. A concept that grouped related solutions, showed the whole range of solutions available and could be filtered by business lifecycle stage.

Interactive and responsive, users can easily access solution information and key contact details.

Capita Asset Services
Capita Asset Services
Capita Asset Services

The Results

The microsite has been well received by all Capita Asset Services divisions.

Key points

  • Directory of all Capita solutions to encourage cross-selling
  • Responsive microsite for easy access to information on all devices
  • Content managed to expand with business offerings