Working with Guardian’s marketing team, we helped facilitate their sponsorship of research by Young Lives vs Cancer into the costs that families incur when a child is diagnosed with cancer.

The research was then revealed at a Guardian charity event named ‘Life United’ which was attended by protection intermediaries. We then used the research findings to drive a wider adviser facing advertising campaign.

The event and campaign not only helped raise awareness of the need to protect children, but with the help of kind-hearted advisers, Guardian also raised over £15,000 for Young Lives vs Cancer.