Interviews were conducted with stakeholders from each service offering to fully understand the value they bring to clients and their differing eligibility criteria. Common to all services was a focus on building a personal relationship with each client. This led us to the overarching proposition of ‘Relationship-led banking.’

We then produced detailed wireframes to enable us to test messaging, tone of voice, site navigation, and page structures with focus groups. Once our thinking was validated, we produced fully designed visuals and handed all creative assets over to the Lloyds development team to build.




The alternative investment problem.

Stonehage Fleming

The valuation problem.