A tricky problem deserves a simple solution – and that’s what we gave LV=.

We created an innovative income options comparison tool that visualised a series of scenarios based around the projected value of the user’s pension pot at retirement – each one supported by an animated story.

The user could then download a ‘big picture guide’ to retirement income that contained a series of scenarios tailored to their personal circumstances.

We even included the pros and cons of all the options available, so the customer had all the information needed to make an informed decision.

Markel International

The specialist insurance problem.

Scottish Widows

The pension statement problem.