As we said, a highly premium brand. And that meant it required, in fact deserved, premium treatment. So we developed a brand positioning and identity, with an exclusive look, feel and tone-of-voice. We commissioned original illustrations centred on the particular professions underwritten, creating a suite of work a million miles away from the expected. This included a stylish new website, a full range of printed collateral, and informational videos.

BNP Paribas Asset Management

The customer centric problem.

The Peoples' Pension

The pension savings problem.