Whatever the solution, the one thing it couldn’t offer was specific advice – simply overall guidance. So we created a range of customer stories – each one focused on a particular investment objective.

Each customer story outlined a particular financial situation, objective, knowledge and the investment approach they decided on. These stories proved the perfect way to enlighten customers without straying into personal recommendations.

Along with the stories we created a guide to investing, an investment calculator and clear instructions on how to get started using the Santander investment hub.


The deficit problem.

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The out-of-date problem.