The two companies were completely different in style and heritage, but we had to find what brought them together – what they had in common.

We looked and listened, and we found it: both had a true pioneering spirit. So we took this common ground as inspiration and wove it through all their communications.

We created a new brand positioning and corporate identity and a unique tone-of-voice. We shaped the messaging and, using classic black and white imagery of great pioneers, we designed and built their website, and created a wide range of print collateral, and it all landed perfectly with the clients of both companies.

Markel International

The specialist insurance problem.