Solved.

Health+ had many positive things going for it. As well as being modular, there was an extensive choice of hospitals. And there was a free app – Healthwise – with on-demand access to a wide range of services. All good stuff to keep you healthy. So, to bring this all to life, we avoided dull lifestyle imagery, created a bright and breezy visual language, and branded Health+ as Simply brighter health insurance. We built a quirky website featuring a fun, animated video, and complemented it with online ads and direct mail. By cleverly blending the media mix like this, and on a small budget, we created maximum visibility in the broker space. It just seemed like the brightest thing to do.

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Tiller

The choice problem.