So we created a number of personal stories to explain how individuals would have been better protected if they’d chosen a Guardian policy rather than a typical policy.

All the stories are brought together under the single campaign thought of ‘What every adviser needs to know’.

The individual stories were promoted through on and offline advertising and via social media and email marketing, all of which drive advisers to a dedicated website where all the characters and their stories can be viewed.


The real time problem.

PPS Mutual

The mutually beneficial problem.