PPS Mutual is an Australian life insurer with a powerful proposition. They provide specialist policies for professionals and act as a true mutual by sharing their profits with their policyholders – aka their members.
What’s more, they maintain their exclusivity by only making their policies available via carefully selected accredited advisers.
They wanted a new website that better explained their proposition and demonstrated the value it not only brought to their members but also their accredited advisers.
When PPS Mutual launched in 2016, we were delighted to have developed their brand visual language. So, we built on the initial illustrative style we created to bring their new website to life.
We honed their messaging, brought clarity to the site structure, and used animations to explain their proposition.
Infographics were used to highlight the profit-share assignments made to members and to demonstrate how becoming an accredited adviser led to high-value business and lower lapse rates.
