Solved.

When PPS Mutual launched in 2016, we were delighted to have developed their brand visual language. So, we built on the initial illustrative style we created to bring their new website to life.

We honed their messaging, brought clarity to the site structure, and used animations to explain their proposition.

Infographics were used to highlight the profit-share assignments made to members and to demonstrate how becoming an accredited adviser led to high-value business and lower lapse rates.

The Exeter

The income risk problem.

Guardian

The need to know problem.