Health Shield has been synonymous with cash plans since 1877. However, in recent years they have broadened their employee health benefits offer and are currently embarking on a complete digital transformation of their business.
Their brand simply hadn’t kept pace with their business strategy. So they turned to Space to help identify a new positioning and visual language to ensure they stood out in the fast-changing digital world of health and wellbeing.
Consulting with stakeholders, we developed a new brand proposition, identity, and visual language that reflected a much broader and more digitally led product offer.
At the heart of the brand is a new, simple promise to help keep employees, and by definition, businesses, in ‘the best of health.’
This promise not only determined the design of the new identity, but also the development of a quirky and colourful illustration style which has left the business looking and feeling better than ever.
We’re delighted to have just launched the new website, and we’re currently working on the design and build of breeze, their new digital health platform – but that’s another case study.
