Consulting with stakeholders, we developed a new, purpose-led and customer-centric brand proposition. And the key to its appeal was in its simplicity – to help keep employees, and by definition businesses, in the best of heath. This promise was then applied across all products, in all channels, in a fresh, modern style. Bright colours, quirky illustrations and engaging copy were all used to full effect, to reflect both their new and innovative approach, and the values that have always been at the heart of what Health Shield has to offer.

Health Shield, with its new look and tone, certainly stood out from the competition. And there was no better place to see just how much than at a prestigious industry event, when it launched in October 2019. Although Health Shield was over 140 years old, it was now looking and feeling better than ever.

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