First, we needed a name. As the basic premise of the research was that self-employed workers are not financially prepared for a long-term illness, we simply called the research paper ‘Ill Prepared 2020’.

Dry pages of data were turned into rich infographics, and our writers created a clear and concise messaging hierarchy. All of which made it easy for advisers to digest the high-level findings. And it’s all wrapped up in the unique and engaging visual language of The Exeter brand which we also had the pleasure of creating.


The alternative investment problem.

Stonehage Fleming

The valuation problem.