Aurum is a specialist investment manager focused on selecting hedge funds.
They have an envious track record of delivering consistent returns across multiple market cycles, and through their embedded impact solutions, provide investors with an opportunity to support environmental and social programmes.
Space was asked to develop a brand proposition, visual language and web presence that captured Aurum’s commitment to generating consistent returns for investors whilst making a difference to the wider world.
Aurum’s overall offer was distilled into a single expression; ‘Invest with awareness’ and a bold visual style leveraging imagery from the natural world was adopted.
Key messages were identified and used to define a new website structure and page content.
And the login environment was redesigned to simplify the registration process and improve the overall navigation and presentation of the fund information.
